Two women at desks toasting each other with coffee mugs Put into place culture-building moments that highlight the success and the hard work of the organization and the people who make it what it is. (Photo: Shutterstock)

Remote work has been tough on high culture organizations. By high culture, I mean those organizations with distinctive cultures that are part of the reason why people chose to join and stay in an organization. In HR speak – where the culture is a key part of the employee value proposition, alongside engaging work and good compensation and benefits.

In the creative field, culture is not just a nice-to-have for employee experience – it’s core to many companies’ business models. Many creative people, including designers, strategists, data scientists, technologists, product managers, program would die a spiritual death in much of corporate America. Yet corporate America needs creativity more than ever to reinvent their businesses in light of changing market, technology and regulatory demands, and to enhance their customer experience.

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