Nearly nine in 10 Gen Z members work out three or more times per week. (Photo: Adobe Stock)

Gen Z, which comprises ages 16 through 24, is beginning to flex its muscles in both the workplace and the marketplace. Although members are wellness-conscious, their habits and preferences are much different than those of previous generations.

The pandemic brought an increased focus on physical health and mental wellbeing over career and relationships. Gen Z members quantify their fitness, they live online and care about looking healthy, and their information comes from influencers and online channels.

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