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As a benefits professional you run a business.  You might see yourself as working for a large firm, but the income you get is directly tied to the revenue you generate for the firm.  Put another way, you generate revenue, overhead gets deducted and you get the rest.  This might come from business accounts, retirement accounts for individuals or insurance sales.  Many people in your position measure everything in terms of ROI.  You need to be different and embrace the “Give-to-Get” philosophy.

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