Virtual primary care gives people an entry point to the health care system – most notably, preventive care services – by removing many common barriers to care.

To effectively connect with this group, health care providers should focus on high-quality virtual office visits, creating a seamless technology experience, and utilizing data collection initiatives.

Telehealth, AKA virtual care, was a convenience play for a long time—a quick and easy way for consumers to get care for sore throats, sinus infections, the flu, pink eye, and other common, low acuity conditions. During the pandemic, it became a lifeline for many people as the only safe option for getting the care they needed. Imagine something as important as a prescription refill for a patient managing a chronic condition: many of those patients would have had nowhere to turn during the height of the pandemic had it not been for telehealth.

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