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Man on rocket ship with spyglass Too many agencies fall into the trap of positioning themselves as a better version of their boring competitors. (Image: Adobe Stock)

We hear alarm bells all the time. According to some, the insurance and benefits industry is dying. Our supposed demise will result from the youngest generations not wanting anything to do with insurance.

Seriously? This is somehow a new phenomenon?! Of course they don’t want anything to do with insurance! But that doesn’t make them any different from any generation that came before them. The insurance and benefits industry has a reputation for being conservative, traditional and boring. Of course, once you’re in the industry, you learn this isn’t the case.

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