attendees at BenefitsPRO Broker Expo hall Attendees at BenefitsPRO Broker Expo hall.

The stakes are high in the employee benefits industry — you know that. Employers struggle to foot rising insurance and health care costs. Employees face the awful task of determining and weighing risk – whether to see a health provider and incur medical debt, or forgo medical care and hope there will be no health consequences. How both tribes deal with those costs can have business-changing – and, sometimes, unfortunately, life-threatening – consequences. What can a broker or advisor do?

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