Coming soon to a client near you: Open enrollment! Which also means for many of our nation's employers, they're three years into an open enrollment (OE) strategy turned upside down, as they scramble for the most effective ways to communicate employee benefits to a workforce that has largely flipped to a hybrid or fully remote model.

While benefit fairs have served as an OE staple for years, many employers have evolved toward more year-round education and a broader communication strategy. COVID just pushed things along – ready or not. It's really part of the trend in accelerated digital transformation in HR turning into a necessity – and an opportunity for you to guide clients toward the finish line when it comes to benefit communication.

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