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In an effort to attract and retain women, many employers are taking a closer look at offering female-specific benefits. According to a study by Kenan Institute of Private Enterprise, these benefits include increases to maternity leave, child care services, and access to and coverage of fertility and family-planning services.

Some of these historically uncommon benefits are now becoming more mainstream. According to Kenan, 40% of large employers now cover the cost of in vitro fertilization, and generous maternity leave benefits are effective at attracting and retaining female employees.

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