Taking a cue from Jerry Seinfeld, Reid Rasmussen has found a hit by letting others share their stories in his podcast, "Brokers in Cars Getting Coffee."

Rasmussen, co-founder and CEO of freshbenies in Dallas, tells BenefitsPRO what has made his podcast successful and other helpful tidbits for benefits professionals to consider when embarking on their own creative projects. 

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.