Bryce Heinbaugh is CEO of IEN Risk Management Consultants, an employee benefits consulting firm, and President of Concierge Nurse Navigators, a clinical patient care navigation organization.

How did you get your start in the benefits industry?

Oddly enough, this is all I've ever done in my professional adult career. At the age of 22, during my final semester of undergrad, I found out I needed to have emergency open heart surgery. As I went through the recovery process, I began to try to solve the problem of how I could acquire health insurance as an "uninsurable" individual. Exactly 363 days later, I started a health insurance agency. I didn't know what I was doing, but I figured, "I have a personal example, I have credibility having gone through this, and I think I can help small businesses in this space." Those first few years were not easy. It was very difficult to cold call and knock on doors. A colleague suggested I enroll in a health care MBA program at a university in Cleveland. He said, "I understand you're self-employed and not interested in climbing the corporate ladder, but this isn't necessarily about the education; it's about the handshakes and the social capital you don't currently have."

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.