As subject matter experts, brokers are in a key position to help employers maximize participation in open enrollment. And there are creative ways to leverage that expertise to increase OE participation and your total account value. Here are three for this OE season.
1. Improve communication around open enrollment
If not carefully designed and articulated, benefits programs can be dead on arrival. Even when an employer is excited to invest in their employees with a new benefits experience, enrollment results will likely remain low if employees aren't kept in the loop.
It's not enough for the benefit to simply exist. Communication is key. Employers need to drum up interest in the benefits offering, but many do not realize this.
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