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How to help employers sell a benefits package to employees (and boost retention)

As a benefits professional, you are in a position to help employers attract and retain employees. They need help in telling the story of their benefits package in as compelling a way as possible.

By Bryce Sanders | November 14, 2022 at 09:50 AM
Magnet picking up toy person (Photo: Shutterstock)

Business owners have no shortage of worries. Ask them what keeps them awake at night and they will tell you about supply chain issues and inflation driving up the cost of inputs. Somewhere in their list of woes will be filling open job vacancies and retaining their employees. As a benefits professional, you cannot get that container ship docked or find a lower cost supplier, but you can help with the employee-related issues.

Having a good benefits plan makes good business sense. Many business owners assume hiring and retaining good employees is like attending an auction. You need to be the high bidder, the employer who is paying the most. This increases labor costs and becomes a fixed expense.

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