With the new school year fully underway, and as the air grows crisp, we become more focused on benefits education. Along with awareness campaigns regarding workplace benefits that support students, parents, and families, reintroducing employees to the full spectrum of your offerings during open enrollment—as well as the many ways your offerings can be used to boost overall financial health—is key.
Whether your employees are focused on education or other goals, take this scholastic season to reinforce the message that your benefits can help them build a brighter future for themselves and their families. Here are two powerful themes that can help you educate and engage employees more holistically this fall:
|#1: Federal student loan repayment help is here
According to the College Board, 45% of the $1.59 trillion outstanding federal loan balance as of March 2021 was held by 10% of borrowers who owed $80,000 or more; 13% was held by 54% of borrowers who owed under $20,000, and 23% was held by borrowers aged 50 years or older. It's likely these categories of borrowers include some of your workplace benefits participants. Some may even qualify for Biden's federal student loan forgiveness, although that program is currently on hold. Or be unaware of the pandemic-era student-loan payment pause that has now been extended through June 30.
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