man offering cash (Photo: iStock)

Employers who offer nonqualified deferred compensation plans say they include the plans in their benefit offerings as part of their efforts to attract and retain key talent – specifically highly compensated corporate executives – in a tight labor market, according to a new survey by the Plan Sponsor Council of America of 135 employers who offer the plans.

Nevin Adams, chief content officer for the American Retirement Association, said employers are looking for new and creative ways to engage with talent and “benefit programs are an integral part of that positioning.” He said NQDC programs offer flexibility in design and funding, helping create attractive benefit packages. Nearly one-in-five (19.7%) of the respondents in the survey, which was sponsored by Lincoln Financial and Principal Financial Group, said that employee participation in their NQDC plan increased in 2022 compared to the previous year.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.