(Photo: Shutterstock)

Plan sponsors would be unlikely to pay for the services of financial advisors if they didn’t believe they added value. However, many advisors could do a better job of reinforcing the value they bring to the table.

“The best consultants we work with do a really good job of communicating their value,” says Andy Strandquist, retirement plan counselor for Capital Group. “They are excellent at creating a value proposition statement and go out to plan sponsors and make it very clear what that is. It can be as simple as `This is what our philosophy is from an investment standpoint. This is how we are going to help you as a plan sponsor and help educate your participants.’ The best advisors tend to communicate that clearly.”

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.