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Benefits pros come together to move the industry forward

Benefits advisors and brokerages of all sizes must band together and learn from each other in order to move the industry forward and create meaningful change.

By Alan Goforth | March 06, 2023 at 10:41 AM
(Credit: Chris Nicholls)

The National Football League is a financial juggernaut in part because of a revenue-sharing model in which a team in tiny Green Bay can compete with those in major markets like New York and Los Angeles. By contrast, the structure of Major League Baseball too often fosters an “us-versus-them” environment in which large-market teams typically dominate while those in smaller markets struggle.

The benefits industry has also leaned into a large versus small mindset at times when it comes to advisors and brokerages, rather than enabling a rising tide to lift all boats.

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