Impeding communication gaps between head office and frontline/deskless workers will continue to grow, and be a massive barrier to equality of employee experience (EX), if not addressed properly.

Despite the fact that a staggering 80% of the global workforce today is deskless, internal communication strategies to date have predominantly focused on engaging desk-bound employees. This group has regular access to traditional technologies that the 'digitally detached' and frontline workforce typically goes without; such as email, collaborative work applications, intranet and social media.

While many deskless workers use email, they may not have access to their devices or accounts on the job; and may be unable to catch up on important company announcements until after-hours and away from the workplace. This creates a massive disconnect between the executive team, the desk-bound employee, and their deskless counterparts.