Search
 
Best Practices

We need to bridge the communication gap between head office and deskless workers

Corporations need to demonstrate that they hear, value, and support both deskless and desk-based employees equally more than ever before.

By Mark McDermott | March 10, 2023 at 11:07 AM
Impeding communication gaps between head office and frontline/deskless workers will continue to grow, and be a massive barrier to equality of employee experience (EX), if not addressed properly.

Despite the fact that a staggering 80% of the global workforce today is deskless, internal communication strategies to date have predominantly focused on engaging desk-bound employees. This group has regular access to traditional technologies that the ‘digitally detached’ and frontline workforce typically goes without; such as email, collaborative work applications, intranet and social media.

While many deskless workers use email, they may not have access to their devices or accounts on the job; and may be unable to catch up on important company announcements until after-hours and away from the workplace. This creates a massive disconnect between the executive team, the desk-bound employee, and their deskless counterparts.

 

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.