Basically, there are four tiers of gig workers that power the gig economy:

Multiple shifts, multiple jobs: This person is seeking flexible working hours and work that doesn't require specialized training or educational degrees. They may work multiple shifts for multiple companies.
Career pivot: This person may be a stay-at-home mom who, during the pandemic, reassessed their life and career goals. They opted out of a demanding corporate job to focus more on family and now takes on influencer marketing contract work, content writing, or administrative assignments.
The nomad: This person embraces the gig economy to fuel (and finance) their nomadic lifestyle. They can take work as much (or as little) as they want, when they want, where they want. After one assignment, they may opt out of work for a month to travel.
Side hustle: This worker may already have a full-time position and seeks a side hustle for extra revenue. This could even be more passive revenue in the form of maintaining a real estate portfolio and serving as an Airbnb host.

On-demand, scalable talent

The modern worker is seeking more flexibility and diversity in their day-to-day life. Many people are renegotiating their relationship with work while companies struggle to hire and retain talent. Traditional career factors such as compensation, titles, and promotion opportunities are no longer enough to attract and keep talent. People want flexible schedules, non-traditional career paths, and faster career pivots. Employees are opting out of the long commutes, open offices, and the "retire at the end with a gold watch" career path. Workers want to take a different path, and the gig economy offers a solution.

Instant Insights /

How and why employees and employers are embracing the gig economy model

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