You may have heard the famous French saying, "Vive la difference," used to express appreciation of diversity — often between men and women, sometimes between cultures and opinions.
Understanding differences is essential when it comes to the voluntary market. Mid-size companies represent just 8% of all U.S. businesses, but account for about 21% of employees in businesses with at least 10 employees. These employers account for an outsized share of voluntary sales, at 26% of the total market.
It's important to understand their needs, interests, and how they differ from their brethren. Here are a few findings from our recent "Voluntary and the Mid-Size Case Market" Spotlight™ Report:
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