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About this time of year, you’ll see corporate social media profiles ripe with rainbows, signaling summer and pride. It can be energizing, especially for people new to claiming their identity, which is still a scary journey for many, even here in the USA.

As someone who identifies as LGBTQ+, at a surface level, I appreciate the corporate show of support. There’s no argument from me that we’ve made progress in our pursuit of diversity and equality. But to show real support, corporate solidarity needs to extend beyond June and come with genuine, personal statements. Many in the LGBTQ+ community see pride flags on social media and generic corporate statements as profitable platitudes.

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