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The goal of the benefits program has always been to attract and retain employees, but today it's more personal. Employees want to feel heard; they want to feel appreciated almost to the point where they want their benefit program to feel personal. The question is how do employers create a program that solidifies their employees' sense of belonging, is still manageable and effective, and brings a return on investment for them?

For 2024 benefits programs, companies that make a clear connection to their culture and deliver benefits that matter to employees can achieve a higher return on investment. With such a large investment relative to employee pay, employers owe it to themselves to maximize this investment.

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