It’s no secret that women earn less than men in the workforce, but what people forget to recognize is this pay disparity compounds over time, leading to retirement inequities.

By prioritizing employee needs, focusing on cost-effectiveness, and taking proactive steps during open enrollment, SMBs can capitalize on the trend of employee loyalty.

For 2024 benefits programs, companies that make a clear connection to their culture and deliver benefits that matter to employees can achieve a higher return on investment.