Credit: fran_kie/Adobe Stock

In recent years, consumers’ sentiments around their health plans have shifted dramatically: people are increasingly worried about the soaring costs of health care and their financial obligations within their health plans, while in tandem expecting premium experiences with streamlined integrations that allow them to seamlessly navigate, make smart decisions, and actively participate in their own care management. We have seen many industries shift to a more personalized, digital business approach to engaging consumers, which some are deeming an effort to replicate the ‘Amazon experience,’ in which services are integrated and personalized to suit an individual’s needs. The health care industry is no exception.

Real-time benefit transparency is transforming the health care industry by meeting the growing demand for informed decision-making and improved patient outcomes. By providing critical information at the point of care, real-time benefit transparency empowers payers, providers, and care managers to optimize health plans and ensure members get the most out of their coverage. For consumers, real-time benefit transparency allows for more control, transparency, and affordability when it comes to managing their health care needs. The potential benefits of implementing real-time transparency and a digital experience cannot be overstated.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.