How real-time benefit transparency is helping payers, providers and care managers

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In recent years, consumers’ sentiments around their health plans have shifted dramatically: people are increasingly worried about the soaring costs of health care and their financial obligations within their health plans, while in tandem expecting premium experiences with streamlined integrations that allow them to seamlessly navigate, make smart decisions, and actively participate in their own care management. We have seen many industries shift to a more personalized, digital business approach to engaging consumers, which some are deeming an effort to replicate the ‘Amazon experience,’ in which services are integrated and personalized to suit an individual’s needs. The health care industry is no exception.

Real-time benefit transparency is transforming the health care industry by meeting the growing demand for informed decision-making and improved patient outcomes. By providing critical information at the point of care, real-time benefit transparency empowers payers, providers, and care managers to optimize health plans and ensure members get the most out of their coverage. For consumers, real-time benefit transparency allows for more control, transparency, and affordability when it comes to managing their health care needs. The potential benefits of implementing real-time transparency and a digital experience cannot be overstated.