Credit: fran_kie/Adobe Stock

In recent years, consumers' sentiments around their health plans have shifted dramatically: people are increasingly worried about the soaring costs of health care and their financial obligations within their health plans, while in tandem expecting premium experiences with streamlined integrations that allow them to seamlessly navigate, make smart decisions, and actively participate in their own care management. We have seen many industries shift to a more personalized, digital business approach to engaging consumers, which some are deeming an effort to replicate the 'Amazon experience,' in which services are integrated and personalized to suit an individual's needs. The health care industry is no exception.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.