Regardless of trends, the most critical component of any benefit plan is when and how it is communicated to current and potential employees. Employees and candidates are interested in both monetary and non-monetary components of a job, and your job postings may be ignored if you aren't communicating about the job features that candidates value. Providing more information than the basics required by law is best practice. Here are some ways to boost the impact of your next job posting:

Feature your medical benefits. A job posting simply listing "comprehensive benefit package" may not be descriptive enough. Consider including some of the great facets of your plan. For example, if the plan has a lower-than-average deductible, include some language highlighting that feature. Noting a high deductible may not be attractive, but if there is also a health savings account with an employer contribution, a candidate may consider that to be valuable.
Highlight unique benefits. Traditional benefits like dental and vision coverage are important, but employers that offer tuition reimbursement or adoption assistance programs may find those attract a broader range of candidates.
Feature your voluntary benefits. Voluntary benefits are essentially free to employers since they are generally paid for by employees. However, the perceived value of cancer insurance, accident insurance, or pet insurance may carry high value for some candidates.
Spotlight your commitment to mental health. Going through the pandemic brought mental health and wellness to the forefront for many. Including perks that provide support for both physical and mental health are especially attractive to potential employees.
Think beyond insurance. Benefits are not only insurance products. Other valuable benefits include bonus programs, recognition programs, flexible or remote work programs, unique vacation packages, extra paid time off for health issues, and more.
Feature opportunities for career advancement. Candidates and current employees may place a higher priority on a company that highlights career advancement.

Open enrollment is not the only time to discuss benefits with employees. Communicating with employees about benefits is best done on a regular basis. Your broker would love to assist you in crafting a benefits communication plan.

Instant Insights /

These impactful benefits solutions can help address trending employer concerns

More From HR Executive

Related Stories

Recommended For You