On a hot July morning, customers at the Dollar General along a two-lane highway northwest of Nashville, Tenn. didn't seem to notice signs of the chain store's foray into mobile health care, particularly in rural America.

A woman lifted a child from the back of an SUV and walked into the store. A dog barked from a black pickup truck before its owner returned with cases of soda. Another woman checked her hair in a convertible's rearview mirror before shopping.

Each went right by a sign exclaiming "Quick, Easy Health Visits," with an image of a mobile clinic.

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