Credit: alphaspirit/Adobe Stock
Short commercials work. They sell products very effectively on TV. If you watch the morning news or nighttime dramas, how often do you see the same ad for Medicare Advantage, a new TV series or a music awards show? More times than you can count. Drip marketing works. That's why employers need to continually show employees more and more reasons why they should save for retirement. This could be through display signs, internet advertising, email campaigns and text messaging. Employees will start talking and enrollment – and contributions – should increase.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
