Your clients know a competitive benefits package is essential to attracting and keeping top talent — and that's especially true in today's tight labor market. So it's no surprise the trend toward expanded packages, including a variety of non-insurance or additional benefits, continues to grow. In fact, identity theft protection, legal plans and pet insurance might not even be considered "new" benefits any longer. 

But a new wave of additional benefits is emerging in the voluntary market that may offer you new opportunities to stand out from your competitors. If you're not already looking into mental health, financial wellness education and tools, and caregiver support benefits, it's time to learn more.

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