January is the best time of year to think about our business and how our organizations can improve. There is a temptation to write down a list of things to do in the coming months; however, answers are attempts at closure, while questions remain open. Answers change but questions persist.

This month, we will avoid trying to think of solutions. Instead, we will consider questions about the employee benefits business as we face yet another year of evolving answers. Here is a partial list of questions to think about before establishing our project list for the year.

How is your organization moving toward improved service, communications, and user experience, while still pursuing better pricing and a broader product portfolio for your customers?

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