Employers are recognizing that expanding family-friendly benefits beyond what is required by federal law is a significant trend that helps safeguard their employees' physical and mental health. Employers can extend family-friendly benefits through paid parental leave, paid adoption leave, surrogacy benefits, family building (i.e. IVF, egg freezing, etc.), period leave, menopause benefits and more.

Shelly MacConnell, Chief Strategy Officer at WIN, a leading family and fertility benefits provider, discusses how companies are expanding traditional work benefits and how fertility benefits work.

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How do family-friendly benefits, such as paid parental leave and adoption leave, contribute to the overall wellbeing of employees?

Family-friendly benefits are the earmark of an organization that cares about its employees, and which has a direct link to employee performance, retention, and attraction. A recent Mercer study showed that 78% of employees believe their employer cares about their health and wellbeing and reported that they are thriving.

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