Following the pandemic-era direct to consumer digital health boom and resulting change in market dynamics, many behavioral health companies are pivoting their business models to sell digital health benefit solutions directly to employers and insurers. In an attempt to battle spiraling health costs, employers and their benefits advisors are increasingly shopping around for better cost savings. But it can be difficult to cut through the clutter to understand which vendor's ROI and cost savings claims are legit and which are more marketing hype than reality. 

It's no secret that benefits leaders and advisors are overwhelmed with the options, information and cost-saving claims presented to them. At the same time, they must balance the mounting pressure to directly impact health outcomes and savings while managing a workforce with ever-evolving health needs and benefits expectations. 

Value-based care with performance guarantees is fast becoming table stakes in vendor evaluation and selection, but discerning ROI from marketing hype and misleading metrics can help take the decision-making process to the next level. Let's take a closer look at how benefits advisors and employers searching for the right solution for their population can quickly and intelligently assess ROI and cost-saving claims.