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Search, social, shopping sites…there's almost no modern digital experience that is not supported by artificial intelligence (AI) or machine learning-enabled technology. As people scroll or swipe, these technologies are working in the background to serve up the most relevant ad, content, post or product to every individual which ultimately enhances the experience they have in that environment (and sometimes in others too like a shopping website reminding someone in a social app that they forgot to buy something long after they left). It's a win-win situation as these technologies also compel the person to engage or re-engage (e.g., buy, click, share, stay longer, visit again) for the businesses deploying them.

Unfortunately for many employees and employers, this 1:1 personalized experience is missing from the interactions they have with workplace technology in place to elect benefits, learn, monitor performance and more. At a time when most employers are desperate to improve engagement with their teams, consumer-like personalization could help. Is it the perfect science? No, but it's very close.