Photo: Wutzkoh via Adobe Stock
HR and marketing share a core responsibility: to understand and empathize with the needs of their target audiences and users. Because employees are consumers, too, they've come to expect the same digital, personalized experiences at work that they get from their favorite brands. This is true even in older generations of workers. Businessolver data shows, for example, that boomer and Gen X employees are the most likely to opt into text messaging when it comes to engaging with their benefits.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
