In this episode, we're joined by Ali Goodwin, who is the marketing director for TrueScripts. We talk about all the noise these days surrounding PBMs and prescription drugs; discuss the importance of trying to do the right thing in an industry that sometimes makes it difficult; and dig into how benefits advisors and others in the industry can filter out all the noise and the all-too-common bad actors and find people and companies that truly align with their mission. Oh, and we also just might provide a few pointers on the fine art of guzzling hot sauce live on stage!

Ali also gives a sneak peek of her upcoming session at the BenefitsPRO Broker Expo in Boston, "Benefitting from the BS: Leveraging the Right PBM Strategies," where Ali and a panel of industry experts will outline exactly how the problems created by misaligned PBMs and brokers can be harnessed as opportunities for savvy health insurance advisors. The session will also explore unethical practices in the industry and empower advisors to use their knowledge of "bad" partners as a strategic advantage. By identifying and contrasting shady practices with mission-aligned tactics, advisors can position themselves as trusted experts, helping clients navigate the noise, secure the right partnerships, and optimize their health plans.