In a breakout session at the 2024 BenefitsPRO Broker Expo, a jam-packed panel, industry thought leaders discussed their challenges, backgrounds, stereotypes, opportunities, and the future.

These thought leaders are creating change and innovation in various areas of the health care and benefits landscape. In this panel, they share their thoughts on current and possible changes in the industry.

In a star-studded panel at the BenfitsPRO Broker Expo, benefits advisors shared their prospecting insights and experiences.

"When people have a meeting with you, this is what they do now: They go find out about you and whether they are going to like you before they even meet you," Reid Rasmussen, co-founder and president of freshbennies.

When asked what the one thing employers and managers can do to support their team's mental health, Miles replied, "Talk about it and lead by example".

"The most important driver of a feedback culture is for managers to regularly ask about their own performance as managers," says Jenny von Podewils.

"Employers can reduce benefits expenses while simultaneously boosting employee engagement by implementing cost-effective and impactful benefits strategies," says Leia Spoor, clinical director of employee benefits of Holmes Murphy.

When in the Mile High city, it's important to take in the gorgeous mountain view with a delicious meal or drink in your hand, but don't forget to drink your water!