David Adamson

By helping alleviate the financial burden associated with fertility treatments, employers can create a supportive environment where employees feel valued and motivated.

Finding affordable family-forming programs for certain vulnerable or under-served employee populations represents an opportunity for brokers and advisors to be more strategic about serving their employer clients.

As the conversation about employee health care has shifted, benefits such as fertility treatments have become more and more common, with ambitious companies looking to hire and retain the best staff.