Kevin Trokey

Here is a summary of research and analysis of six vulnerabilities that can bring benefits businesses down:

When you refer separately to your "sales team" and your "service team," you create separation and internal conflict.

It's time to change how you look at the role you play in the business lives of your clients.

Exposures often lead business owners to cut the wrong expenses and avoid the right investment.

If you pile new stuff onto an unstable foundation, don't be surprised if the structure crumbles under your feet.

The best talent in any field needs, expects, and demands to be given the tools to be successful.

Give me a reason, and I'll buy from you today; but be prepared to adjust so that I'll still have a valid reason tomorrow.

If it doesn't make sense to start a business built on this model, why would you continue using that model for your current business?