The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success
Michael Popke is a freelance writer based in Madison, Wisconsin. He previously was a daily newspaper reporter and then an editor at several business-to-business magazines. His debut novel set in the Midwest is being shopped to publishers.
Consumers who believe their provider handled COVID-19 poorly are three times more likely to either delay seeking services or never return to that provider.