{
  "author": {
    "name": "Steve Durso",
    "webUrl": "/author/profile/steve-durso/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 1,
    "social": [],
    "articles": [
      {
        "uri": "/2022/11/15/driving-hsa-adoption-using-targeted-messaging-is-key-employees-have-different-needs/",
        "title": "Employees perplexed by HSAs? Using targeted messaging is key to enrollment",
        "byline": "Steve Durso",
        "kicker": "Best Practices",
        "prettyDate": "November 15, 2022",
        "timeToRead": "6 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/06/calculator-hsa.jpg",
          "width": "620",
          "height": "413"
        },
        "authors": [
          {
            "webUrl": "/author/profile/steve-durso/",
            "name": "Steve Durso"
          }
        ],
        "kickerNode": [
          {
            "uri": "/best-practices/",
            "sectionName": "Best Practices"
          },
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "Early career employees have different needs than an executive getting ready to retire. Employers should group their population by HSA ability levels with the goal of helping their employees' level up their HSA behavior over time.",
        "body": null
      }
    ]
  }
}