Benefits Sales Strategies

The tagline for Combs & Co. the brokerage firm Susan L. Combs started nine years ago, when she was just 26 is If you dont know insurance, know your broker.

If innovation is as Jay Abraham says, making obsolete that which you did before, then the small motley band of benefits professionals determined to revolutionize their business certainly qualifies.

Everyone thinks theyre innovative. That they have the answer. Everyones kid is a genius. Or the next Gerber baby. Or, if youve ever watched American Idols audition shows, anyone can be the next superstar.

Two ways being lazy improved my sales efficiency.

Nearly $300 million in new PPACA funding will be available for community health centers to expand primary care services and help more uninsured consumers enroll.

Heres a how-to guide to turning a negative into a positive.