Benefits Sales Strategies

Selling by social media is big business, and it pays to know how and where to be when it comes to hawking your wares.

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Fifty-three percent of small-business decision makers say having business insurance policies with an insurance carrier they consider tech-savvy is important, according to the Small Business Opinion Poll commissioned by EMPLOYERS.

In many ways, today's financial profession is producing better long-term analysis and planning than ever. But whenever I see a "gold-standard" planning process in action, ...

Many benefits advisors have been left with a feeling of uncertainty after the passing of the Health Care Reform bill and the recent midterm elections.

A growing number of successful advisors use "client segmentation strategies" in which communications and services are matched to personal life stages, attitudes or objectives. For ...