Benefits Sales Strategies

Employers with the best benefits communication had higher levels of satisfaction among their employees.

Here is a one-question quiz that is not trivial. If you can answer it, you are in touch with trends that may help your clients ...

Social media has helped only 14 percent of independent life insurance producers generate "word of mouth type" leads.

You should always serve your clients with the knowledge that they are your competitors' prospects.

The survey conducted by Harris Interactive on behalf of Unum showed in 2008, 39 percent of workers gave their benefits education positive ratings. In 2009, that number dropped to 29 percent.

Our business is one littered not only with rules and regulations, but a vast vocabulary created (it seems) to stir confusion and debate.