Benefits Sales Strategies

Employers are feeling the pressure, wanting to provide meaningful benefits but also needing to ensure they are cost-effective and adding value.

As a benefits professional, you know the toughest part of the sales process can be getting in front of the decision maker. Yes, a country club membership costs money, but it gets you in front of the right people.

After lawmakers called for oversight over Medicare Advantage marketing practices three weeks ago, the Centers for Medicare and Medicaid Services is now proposing to limit the compensation brokers can receive from insurers.

One of the most important characteristics of a recovery-ready workplace is the commitment by senior managers and HR personnel.

Understanding your specific needs, a plan's total cost, and how tax-advantaged accounts work, can not only save you money, but also make sure you are getting the most out of your health insurance plan.

Those looking to provide the most value to their clients will help them understand the importance of focusing on supplemental health insurance and employee benefits year-round.