Benefits Sales Strategies

When Diana Miller moved from Colombia to the United States, she was seeking opportunity and success. She has carried that same perspective and drive into her role as a benefits advisor. 

"One of the most significant communication pitfalls is the disconnect that occurs between what HR assumes employees know about their benefit options and what they actually know, says Jocelyn Meyers.

Heading into the new year, perceived coverage gaps, flexibility, and affordability receive more attention as companies weigh prioritizing value versus shifting costs. 

This month, 2023 BenefitsPRO Broker of the Year, Nancy Giacolone, shares her thoughts on coping with loneliness during the holiday season and beyond.

A well-designed access and engagement campaign will motivate employees to enter a decision mindset versus an evaluating mindset.

The U.S. Bureau of Labor Statistics reports that over the last two decades, around 20% of new businesses failed within the first two years.