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Niche players seek advantage in PPACA era
By Gina BinoleCarving out a niche may be one of the better strategies for brokers to pursue in the PPACA era.
News, insight, and analysis from industry experts to help benefits brokers, consultants and advisors make their way through the tumultuous reformed health care marketplace. Content will help them grow their practices by focusing on a wide range of products, discussing new sales and marketing strategies and highlighting innovative and disruptive brokers who are forging a new path in today's benefits marketplace.
Carving out a niche may be one of the better strategies for brokers to pursue in the PPACA era.