Enrollment

For the first time in history, industry sources say, four generations of employees are present in the current work forcematures, baby boomers, Gen X and Gen Yand they all have different preferences when it comes to communication.

Brokers and agents should be prepared to use just about every kind of electronic communications tools they have, including social media, texting, instant messaging and email.

They are sometimes difficult to separate from Generation Y, or millennials, but they arent exactly alike.

Brokers and agents can mix communications with boomers a bit.

Firms are paying for less health care on workers behalf. Thats the major enrollment theme of 2012, a continuation of trends that the industry has seen for multiple years.

Better benefits management technology can elevate brokers to the next level