The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success.
The tagline for Combs & Co. the brokerage firm Susan L. Combs started nine years ago, when she was just 26 is If you dont know insurance, know your broker.
If innovation is as Jay Abraham says, making obsolete that which you did before, then the small motley band of benefits professionals determined to revolutionize their business certainly qualifies.
Everyone thinks theyre innovative. That they have the answer. Everyones kid is a genius. Or the next Gerber baby. Or, if youve ever watched American Idols audition shows, anyone can be the next superstar.
What would happen if tomorrow the carriers no longer paid commissions, and you had to go to every one of your clients and negotiate your compensation, starting from zero?