Broker Innovation Lab

Broker commissions are on the decline, and have even been eliminated in the individual insurance market. Brokers are understandably concerned and wondering if this means the end of the individual insurance market? The short answer is no.

With the unprecedented pace of change occurring in the industry and with so many workers relying on their insurance and retirement benefits for financial security, it seems an important and appropriate time for all stakeholders to re-assess their roles in helping Americans protect their financial futures.

Advisor Joshua Coleman was drawn to the insurance industry for a very good reason: From every angle, the math behind it made sense.

When the customers of a business do not demand high quality and fair prices, it doesnt really matter how altruistic of a business you are, your quality will go down and your costs will go up. And this is what has occurred in our health care system.

A data driven wellness platform with program choice is the best tool a benefit broker can offer their clients to differentiate themselves, improve client outcomes, and establish long term relationships based on sound wellness planning and implementation.

Here are five ways brokers can up their game in a competitive market and expand their business now.