For too long, secrecy served the interest of entrenched interests in the industry. The recent transparency effort is a positive step into the light.

The newest benefits professionals are focused on putting people first and making things better.

Tens of thousands of employers who buy insurance coverage for their workers will get this more-complete pricing picture — and may not like what they see.

The entire industry is going to have to stand naked in front of every patient and consumer and display just how bad the rip-off has been.