More employers and HR leaders are now turning to benefits brokers because they recognize that offering a voluntary benefits program is not only a way to meet the needs of the workforce, but also a strategy for employee engagement and retention.

A new study from AdvisorSmith takes a deep dive into the percentage of residents of all 50 states and the District of Columbia who do (and don't) have insurance.

By leveraging data, not just to describe an outcome but to take automated actions, brokers can remain competitive and offer a more personalized approach to benefits plans development.

Employers are expanding benefits as the workforce becomes more diverse and experiences generational changes.