What is the best method for enrolling voluntary products? The simple answer is the one that gets the best results for the lowest cost. If that’s true, then the real answer to the question changes with the specifics of each enrollment.  

Some might say face-to-face enrollments are best and, in many situations, this may be true. But if you’re enrolling only one simple product—say a voluntary AD&D plan—is face-to-face really needed? Probably not. That’s because you may be spending a lot more for the enrollment than is really needed with only minimal (if any) improvements in the participation results. 

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